Proceedings of Business and Economic Studies

PBES
  • Online ISSN: 2209-265X
  • Print ISSN: 2209-2641

Proceedings of Business and Economic Studies (PBES) is an international, peer-reviewed and open access journal which focuses on theoretical and applied studies of corporate and financial behavior. Aiming to promote the research in fields of business economics and management and help economists keep abreast of the vast flow of literature.

It covers mainly but not limits to the following areas: ranging from the core themes of the entrepreneurial process and new venture creation to other topics, accounting and financial management, economics, human resource management and organizational behavior, information management, international business, strategy and innovation, management science and operations management, marketing and retailing.

 

Current Issue
Vol 9 No 4 (2026)
Published on April 28, 2026
Proceedings of Business and Economic Studies

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Research on the Optimization of Corporate Innovation Management in the Context of Digital Transformation

Wenying Bao
DOI: 10.26689/pbes.v9i4.14672

The Path of Digital Economy-Driven Tourism Industry Resilience Enhancement

Anqi Xu, Dan Yuan, Yijun Zhang, Xiaoyun Chen
DOI: 10.26689/pbes.v9i4.14682

Evolutionary Theory of “Specialized, Refined, and Innovative” Enterprises in the AI Era: How Digital Resilience Reshapes Corporate Moats

Weidong Su
DOI: 10.26689/pbes.v9i4.14677

Research on China’s Export Upgrading Path Under the Reconstruction of Global Value Chains

Meiyun Wang
DOI: 10.26689/pbes.v9i4.14942

AIGC-Driven Precision Marketing and Its Impact on Consumers’ Purchase Intention for Agricultural Products: None

Yuneng Wang, Qiqi Cao, Bo Shi
DOI: 10.26689/pbes.v9i4.14395

The Impact of Digital Transformation on Corporate Financing Constraints: Based on the Mediating Effect of Internal Control

Yinfeng Bai, Yuheng Chen, Jiani Wang
DOI: 10.26689/pbes.v9i4.14943

Exploration and Analysis of Coping Strategies for Psychological Stress among Financial Personnel in the Market Economy Impacted by AI

Hu Wei, Wang Dong
DOI: 10.26689/pbes.v9i4.14944

A Study on Enhancing Digital Financial Literacy Among Rural Residents in the Face of the Impact of Illegal Digital Finance

Dongya Deng, Hui Li, Xing Sun, Lin Zhang
DOI: 10.26689/pbes.v9i4.14965

Research on the Dynamic Measurement and Mechanism Optimization of Risk Resistance of Tourism Enterprises in Central and Western China

Feiran Liu
DOI: 10.26689/pbes.v9i4.14945

Coordinating Precision, Efficiency, and Equity in Public Asset Operation: A Case Study of Yongzhou Stadium

Xiatong Bai, Yichao Zou, Chunyang Zhang
DOI: 10.26689/pbes.v9i4.14947

Artificial Intelligence and the Institutional Efficiency of Environmental Policy: A Transaction Cost Perspective

Valeriia Tarasenko
DOI: 10.26689/pbes.v9i4.14948

Research on the Youth-Oriented Marketing Strategy of Tea Drink Brands of Shenzhen M Catering Management Co., Ltd

Haihua Deng, Xiong Deng, Siting Lian, Zhoumei Ma
DOI: 10.26689/pbes.v9i4.14949

Research on the Impact and Strategies of Digital Marketing and Product Innovation on Interest- Based E-Commerce

Yunan Li
DOI: 10.26689/pbes.v9i4.14950

Research on the Credit Risk Assessment System of the “Instant Approval and Loan” Model for Small and Micro Enterprises Enabled by Fintech

Yilong Chen
DOI: 10.26689/pbes.v9i4.14951

Research on the Key Influencing Factors of Construction Enterprises’ Resilience: Based on Principal Component Regression Analysis

Huiling Li, Longchen Ma, Jiarui Zhang, Huan Wang
DOI: 10.26689/pbes.v9i4.14952

A Cross-Country Comparative Study on the Impact of Institutional Distance on Adolescents’ Financial Literacy: Based on the PISA Database

Mingjun Zhu
DOI: 10.26689/pbes.v9i4.14953

Research on the Mechanism of Virtual Reality Technology Empowering the Digital Regeneration of the Xilan Kapu Intangible Cultural Heritage Family

Lan Li
DOI: 10.26689/pbes.v9i4.14954

Green Finance ‘Ignite’ Corporate Low-Carbon Innovation: An Empirical Test Based on the Incentive Effect

Chenchen Bao, Zuxin Ge, Yaxuan Tan, Jia Guo
DOI: 10.26689/pbes.v9i4.14955

A Collaborative Framework for Digital Internal Control and ESG Governance in Hainan Free Trade Port

Xuchen Wang
DOI: 10.26689/pbes.v9i4.14956

The Impact of MIS Investment on the Technical Efficiency of SMEs Under Digital Transformation: Empirical Evidence from China’s A-Share Small and Medium-Sized Listed Companies

Boyi Li, Bingnan Li, Baoyu Luo
DOI: 10.26689/pbes.v9i4.14957

Survey on College Students’ Fresh Milk Consumption Behavior and Its Determinants

Haowen Sun, Ping Yu
DOI: 10.26689/pbes.v9i4.14958

The Contemporary Economic Value of the Myth and Legend of Fu Xi: A Case Study of the Tianshui Region

Lirui Zhan
DOI: 10.26689/pbes.v9i4.14959

Research on Urban Business District Renewal Model under the Guidance of Industrial Ecosystem Cultivation: Paradigm Shift from “Spatial Investment Promotion” to “Ecological Creation”

Mei Xue
DOI: 10.26689/pbes.v9i4.14960

Research on the Influencing Factors of ESG Performance in Construction Enterprises

Huiling Li, Mingzan Yu, Xiaohan Li, Shenbao Wang
DOI: 10.26689/pbes.v9i4.14961

Large Model-Driven Technology Transfer: Value Conduction, Policy Optimization and Empirical Exploration

Yiqun Pan
DOI: 10.26689/pbes.v9i4.14962

Research on the Adoption Willingness of Generative Artificial Intelligence in Tourism Decision- Making Among Young Tourists: Based on the Anthropomorphic Perspective and an Improved UTAUT2 Model

Pianpian Luo
DOI: 10.26689/pbes.v9i4.14963

Research on the Influencing Factors of Transaction Costs in Prefabricated Building Projects Based on the WSR Methodology

Qizhi Liu, Jianyong Feng, Yixing Xu, Xiang'ao Shao
DOI: 10.26689/pbes.v9i4.14964

Digital Economy-Driven Coordinated Development in the Chengdu-Chongqing Twin-City Economic Circle: Mechanisms and Pathway Construction

Yiran Wang, Jingxin Luo, Lan Yao
DOI: 10.26689/pbes.v9i4.14779

Chain Mediation of Perceived Value and Brand Attachment: Brand Interaction’s Impact on Consumer Behavioral Intentions in Chinese Time-Honored Food Brands

Qi Duan, Shouzun Li, Yue Yang, Yunhan Sun
DOI: 10.26689/pbes.v9i4.14937