Proceedings of Business and Economic Studies

PBES
  • Online ISSN: 2209-265X
  • Print ISSN: 2209-2641

Proceedings of Business and Economic Studies (PBES) is an international, peer-reviewed and open access journal which focuses on theoretical and applied studies of corporate and financial behavior. Aiming to promote the research in fields of business economics and management and help economists keep abreast of the vast flow of literature.

It covers mainly but not limits to the following areas: ranging from the core themes of the entrepreneurial process and new venture creation to other topics, accounting and financial management, economics, human resource management and organizational behavior, information management, international business, strategy and innovation, management science and operations management, marketing and retailing.

 

Current Issue
Vol 8 No 1 (2025)
Published on February 19, 2025
Proceedings of Business and Economic Studies

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The Role of Big Data Analysis in Digital Currency Systems

Zhengkun Xiu
DOI: 10.26689/pbes.v8i1.9639

Research on the Financial Performance Evaluation of Machinery Manufacturing Enterprises Based on the Entropy Value Method

Zhufeng Bai
DOI: 10.26689/pbes.v8i1.9640

The Impact of Digital Inclusive Finance on the Rural Economy in Anhui Province

Mingyue Pu, Mohd Shukri Ab Yajid, Ali Khatibi, Jacquline Tham
DOI: 10.26689/pbes.v8i1.9641

Research on the Optimization of Human Resources Allocation in Public Hospitals Under the New Medical Reform

Jingjing Wu
DOI: 10.26689/pbes.v8i1.9642

Research on Risk Management in the Decision-Making Stage of a Project Based on DPSIR

Yujie Zhang
DOI: 10.26689/pbes.v8i1.9643

Legal Risks and Preventive Measures in Trademark Infringement of Co-Branded Products

Cheng Xu, Zhaohua Huang, Zhiqing Liu, Xiaoke Wu
DOI: 10.26689/pbes.v8i1.9644

Examining the Relationship Between Corporate Social Responsibility Performance and Stock Price Crash Risk

Dan Zhang, Xinran Zeng
DOI: 10.26689/pbes.v8i1.9645

The Role of Rural Revitalization Investment Funds in Advancing Common Prosperity: Mechanisms, Challenges, and Strategies

Ruihuan Wang
DOI: 10.26689/pbes.v8i1.9646

A Review of Content Marketing’s Influence on Consumers’ Purchase Intention in Live-streaming E-commerce

Yuan Wang
DOI: 10.26689/pbes.v8i1.9647

AI-Driven Forecasting in Management Accounting: Model Construction and Implementation for Strategic Decision Support

Lianhong Ye
DOI: 10.26689/pbes.v8i1.9648

Countermeasures for Chinese Foreign Trade Enterprises Amid the “Full Custody Wave” in Cross-Border E-Commerce

Yingjie Dou
DOI: 10.26689/pbes.v8i1.9649

Enhancing Customer Loyalty in Jewelry Enterprises: An Analysis Based on the ABC Attitude Model

Huixia Ma
DOI: 10.26689/pbes.v8i1.9650

The Impact of the Carbon Sink Market on the Sustainable Development of the Forestry Economy

Ruoxu Wang
DOI: 10.26689/pbes.v8i1.9651

Factors Influencing Merchants’ Willingness to Participate in E-commerce Marketing in Digital Africa: A Case Study of Lagos, Nigeria

Houakazolo Ketivi Lornede, Ranran Zheng
DOI: 10.26689/pbes.v8i1.9316

Optimizing Human Capital for ESG Success: A Social Cognitive Theory Perspective on Multinational Corporations in China

Lu Xu, Yunhai Dai
DOI: 10.26689/pbes.v8i1.9655

Data Empowerment in Precision Marketing: Algorithm Recommendations and Their Associated Risks

Di Zhou
DOI: 10.26689/pbes.v8i1.9652

The Practical Logic and Optimization Path of Rural Human Settlement Environment Governance in Jiangsu Region of China from the Perspective of Cultural and Tourism Integration

Zhong Wei, Jingyi Zhao, Yongshuai Zhang, Yun Sun
DOI: 10.26689/pbes.v8i1.9656