Keywords
Satisfaction improvement
High-quality education system
Tourism
Submitted : 2025-06-14
Accepted : 2025-06-29
Published : 2025-07-14
Abstract
Songji Ancient Town in Yongchuan District, Chongqing, is a famous historical and cultural town in China and a national AAAA-level tourist attraction. In recent years, combining its unique historical and cultural heritage, the scenic area has developed research travel products themed on intangible cultural heritage and red tourism, attracting students from across the country to experience it. On the other hand, in the context of the deepening of the “double reduction” policy and the concept of a “high-quality education system,” the educational connotation of Songji Ancient Town’s research products is constantly enriching. Based on this, this article will combine the RMP theory to explore strategies for improving satisfaction with Yongchuan District’s “Songji Ancient Town Research Products” under a high-quality education system, to promote the development of the scenic area’s research experience projects and overall tourism service levels.
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