Shanghai Zhangjiang Institute of Medical Innovation, China
Interests: Cutting edge diagnostic instruments and reagents; Technology transfer and transformation of medical achievements; ESG and business economics research
Jia Chen
ALDI China, China
Interests: Research on the development of private brands in supermarket retail; Research on channel construction of supermarkets; Research on development strategies of supermarkets; Research on marketing strategies of supermarkets
Yi Zhu
Bristol-Myers Squibb (China) Investment Co., Ltd., China
Interests: Strategic decisions
Chubing Zhang
Department of Marketing, Business School, Tianjin University of Finance and Economics, China
Interests: Online consumer behavior; New media marketing; Smart service; Tourism management; E-commerce
Kun Leng
China Securities, China
Interests: China's IPO; Refinancing and acquisition project execution and development of A-share market; Private fund financing
Yan Zhang
LeRICA Shanghai Co., Ltd., China
Interests: Brand positioning analysis and research; Brand authorization mechanism research; Application research of animation elements in Chinese fashion design; Research on brand expansion strategy