Keywords
Intangible cultural heritage
Tourism industry
Submitted : 2025-06-15
Accepted : 2025-06-30
Published : 2025-07-15
Abstract
Promoting the deep integration of culture and tourism has become an important goal for the development of Rongchang District, Chongqing. With its rich intangible cultural heritage, Rongchang District has a great opportunity to drive the deep fusion of culture and tourism, using culture to promote tourism and vice versa, thereby vigorously developing the cultural tourism economy. From the perspective of all-for-one tourism, this paper takes the integration of “intangible cultural heritage (ICH) +” cultural tourism in Rongchang, Chongqing as an example, analyzes the advantages and disadvantages of the construction of the cultural tourism industry in Rongchang District, Chongqing, and explores the integration development mechanism of rural “ICH +” cultural tourism industry. Using literature research, case analysis, and field investigations, and based on the theories of sustainable development and cultural tourism integration, this paper extracts the achievements and shortcomings of the deep integration of “ICH +” cultural tourism in Rongchang District through data collation and analysis. This provides valuable reference and lessons for realizing the inheritance of ICH and the sustainable development of tourism.
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