Vol 9 No 4 (2026): Proceedings of Business and Economic Studies | Proceedings of Business and Economic Studies

Research on the Optimization of Corporate Innovation Management in the Context of Digital Transformation

Wenying Bao

DOI: 10.26689/pbes.v9i4.14672

The Path of Digital Economy-Driven Tourism Industry Resilience Enhancement

Anqi Xu, Dan Yuan, Yijun Zhang, Xiaoyun Chen

DOI: 10.26689/pbes.v9i4.14682

Evolutionary Theory of “Specialized, Refined, and Innovative” Enterprises in the AI Era: How Digital Resilience Reshapes Corporate Moats

Weidong Su

DOI: 10.26689/pbes.v9i4.14677

Research on China’s Export Upgrading Path Under the Reconstruction of Global Value Chains

Meiyun Wang

DOI: 10.26689/pbes.v9i4.14942

AIGC-Driven Precision Marketing and Its Impact on Consumers’ Purchase Intention for Agricultural Products: None

Yuneng Wang, Qiqi Cao, Bo Shi

DOI: 10.26689/pbes.v9i4.14395

The Impact of Digital Transformation on Corporate Financing Constraints: Based on the Mediating Effect of Internal Control

Yinfeng Bai, Yuheng Chen, Jiani Wang

DOI: 10.26689/pbes.v9i4.14943

Exploration and Analysis of Coping Strategies for Psychological Stress among Financial Personnel in the Market Economy Impacted by AI

Hu Wei, Wang Dong

DOI: 10.26689/pbes.v9i4.14944

A Study on Enhancing Digital Financial Literacy Among Rural Residents in the Face of the Impact of Illegal Digital Finance

Dongya Deng, Hui Li, Xing Sun, Lin Zhang

DOI: 10.26689/pbes.v9i4.14965

Research on the Dynamic Measurement and Mechanism Optimization of Risk Resistance of Tourism Enterprises in Central and Western China

Feiran Liu

DOI: 10.26689/pbes.v9i4.14945

Coordinating Precision, Efficiency, and Equity in Public Asset Operation: A Case Study of Yongzhou Stadium

Xiatong Bai, Yichao Zou, Chunyang Zhang

DOI: 10.26689/pbes.v9i4.14947

Artificial Intelligence and the Institutional Efficiency of Environmental Policy: A Transaction Cost Perspective

Valeriia Tarasenko

DOI: 10.26689/pbes.v9i4.14948

Research on the Youth-Oriented Marketing Strategy of Tea Drink Brands of Shenzhen M Catering Management Co., Ltd

Haihua Deng, Xiong Deng, Siting Lian, Zhoumei Ma

DOI: 10.26689/pbes.v9i4.14949

Research on the Impact and Strategies of Digital Marketing and Product Innovation on Interest- Based E-Commerce

Yunan Li

DOI: 10.26689/pbes.v9i4.14950

Research on the Credit Risk Assessment System of the “Instant Approval and Loan” Model for Small and Micro Enterprises Enabled by Fintech

Yilong Chen

DOI: 10.26689/pbes.v9i4.14951

Research on the Key Influencing Factors of Construction Enterprises’ Resilience: Based on Principal Component Regression Analysis

Huiling Li, Longchen Ma, Jiarui Zhang, Huan Wang

DOI: 10.26689/pbes.v9i4.14952

A Cross-Country Comparative Study on the Impact of Institutional Distance on Adolescents’ Financial Literacy: Based on the PISA Database

Mingjun Zhu

DOI: 10.26689/pbes.v9i4.14953

Research on the Mechanism of Virtual Reality Technology Empowering the Digital Regeneration of the Xilan Kapu Intangible Cultural Heritage Family

Lan Li

DOI: 10.26689/pbes.v9i4.14954

Green Finance ‘Ignite’ Corporate Low-Carbon Innovation: An Empirical Test Based on the Incentive Effect

Chenchen Bao, Zuxin Ge, Yaxuan Tan, Jia Guo

DOI: 10.26689/pbes.v9i4.14955

A Collaborative Framework for Digital Internal Control and ESG Governance in Hainan Free Trade Port

Xuchen Wang

DOI: 10.26689/pbes.v9i4.14956

The Impact of MIS Investment on the Technical Efficiency of SMEs Under Digital Transformation: Empirical Evidence from China’s A-Share Small and Medium-Sized Listed Companies

Boyi Li, Bingnan Li, Baoyu Luo

DOI: 10.26689/pbes.v9i4.14957

Survey on College Students’ Fresh Milk Consumption Behavior and Its Determinants

Haowen Sun, Ping Yu

DOI: 10.26689/pbes.v9i4.14958

The Contemporary Economic Value of the Myth and Legend of Fu Xi: A Case Study of the Tianshui Region

Lirui Zhan

DOI: 10.26689/pbes.v9i4.14959

Research on Urban Business District Renewal Model under the Guidance of Industrial Ecosystem Cultivation: Paradigm Shift from “Spatial Investment Promotion” to “Ecological Creation”

Mei Xue

DOI: 10.26689/pbes.v9i4.14960

Research on the Influencing Factors of ESG Performance in Construction Enterprises

Huiling Li, Mingzan Yu, Xiaohan Li, Shenbao Wang

DOI: 10.26689/pbes.v9i4.14961

Large Model-Driven Technology Transfer: Value Conduction, Policy Optimization and Empirical Exploration

Yiqun Pan

DOI: 10.26689/pbes.v9i4.14962

Research on the Adoption Willingness of Generative Artificial Intelligence in Tourism Decision- Making Among Young Tourists: Based on the Anthropomorphic Perspective and an Improved UTAUT2 Model

Pianpian Luo

DOI: 10.26689/pbes.v9i4.14963

Research on the Influencing Factors of Transaction Costs in Prefabricated Building Projects Based on the WSR Methodology

Qizhi Liu, Jianyong Feng, Yixing Xu, Xiang'ao Shao

DOI: 10.26689/pbes.v9i4.14964

Digital Economy-Driven Coordinated Development in the Chengdu-Chongqing Twin-City Economic Circle: Mechanisms and Pathway Construction

Yiran Wang, Jingxin Luo, Lan Yao

DOI: 10.26689/pbes.v9i4.14779

Chain Mediation of Perceived Value and Brand Attachment: Brand Interaction’s Impact on Consumer Behavioral Intentions in Chinese Time-Honored Food Brands

Qi Duan, Shouzun Li, Yue Yang, Yunhan Sun

DOI: 10.26689/pbes.v9i4.14937