Abstract
Under the influence of “Belt and Road”, the development of international economy and trading has improved drastically, which provided many help and support for domestic macroeconomic development under the new economic normal. Cross-cultural communication is a kind of customer service for different cultures. At this stage, under the cross-cultural exchange, the advantages of domestic and international economic and trade activities are constantly emerging. Plus, under the influence of the diplomatic thinking of seeking common ground while reserving differences, cross-cultural exchanges have greatly promoted the development of international economic trade. This paper will forecast and analyze the development trend of international economic trade under the cross-cultural exchange in the new era as well as put forward reasonable suggestions on how to improve international economic and trade development.