Abstract
Facing new situations and development, ideological and political work in colleges and universities presents new characteristics under the new circumstances., which requires student-affairs-administrators to have a correct attitude, grasp the laws scientifically, study new situations, inspiring motivation, broaden work channels, and improve efficiency. Therefore, student-affairs-administrators must enhance their own quality and competency through thoroughly studying the characteristics of college students' ideological work, scientifically grasping the ideological and political laws, and constantly improving the pertinence and effectiveness of ideological and political education.