Research on the Development Strategy of Smart Tourism in Hainan Under the Background of Big Data

Abstract

Hainan is a major tourist province. It is urgent to promote the transformation and upgrading of Hainan’s tourism industry from a traditional service industry to a modern service industry by means of informatization. Smart tourism is a brand-new tourism form and operation mode of tourism transformation and upgrading. Integrating big data technology will make smart tourism more accurate in three aspects: tourism management, tourism service, and tourism marketing, and further enhance the satisfaction of the tourism experience. This paper studies the development status of smart tourism in Hainan, deeply summarizes its existing problems and causes, and puts forward the development strategy of smart tourism in Hainan to promote the healthy development of the tourism industry in Hainan.