Research on Narrative Design of Creative Products Based on Regional Cultural Elements
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Regional cultural elements
Creative products
Narrative design



Submitted : 2023-12-19
Accepted : 2024-01-03
Published : 2024-01-18


The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products. It also researched a new way of thinking and methods of creative product design based on regional cultural elements in order to satisfy consumers’ emotional and cultural experiences. Narrative theory takes the perspective of narrative expression in the design of cultural and creative products. The regional cultural elements were used for better interactive communication with consumers in the form of cultural and creative products. In the narrative of cultural and creative product design, intervening in the development of regional cultural and creative design from the perspective of narratology can better exert and create the cultural value of the region itself, with cultural and creative products playing an important role in “local cultural stories.” This research adopted a qualitative approach and provided ideas and guidance for the narrative design and expression of regional cultural elements in creative products through comparative analysis of case studies. The research highlighted the role of narrative design in creating multi-layered experiences, weaving regional cultural stories into products, and the importance of deep understanding and effective use of regional cultural elements in design.


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