Exploring Taiwan’s Landscape Painting Aesthetic Preferences Through Evaluation Grid Method and the Continuous Fuzzy Kano Model

Abstract

The primary objective of this study is to apply the Evaluation Grid Method (EGM) and the continuous fuzzy Kano quality model to explore the cognitive preferences of Taiwan residents regarding the beauty of Taiwan’s landscape paintings. The aim is to contribute to the development of social and cultural art and promote the widespread appeal of art products. Through a literature review, consultations with aesthetic experts, and the application of Miryoku Engineering’s EGM, this paper consolidates the factors that contribute to the attractiveness of painting art products among Taiwan residents, taking into account various aesthetic qualities. Simultaneously, the paper introduces the use of the triangular fuzzy golden ratio scale semantics, specifically the equal-ratio aesthetic scale semantics, as a replacement for the traditional subjective consciousness model. Departing from the traditional discrete Kano model that employs the mode as the standard for evaluating quality, this study applies triangular fuzzy numbers to the continuous Kano quality model to analyze the diverse preferences and evaluation standards of the public. The hope is that this research methodology will not only deepen Taiwan residents’ understanding and aesthetic literacy of painting art but also serve as a reference for the popularization of art products.