Under the background of new liberal arts, in order to run a major well as well as highlight its characteristics and advantages, private colleges and universities cannot do without the construction of professional teaching teams and teaching reforms. Taking Sichuan University of Media and Communication as an example, a series of explorations and practices has been carried out from the aspects of professional team construction, personnel training objectives, professional curriculum system, professional teaching mode, and professional teaching quality, in which good results have been achieved. On this basis, a training base for journalism and communication talents serving the whole Sichuan Province and even the western region is constructed, so that the results of the project have a certain demonstration and promotion value for the construction and development of similar majors in new institutions of higher learning in Sichuan Province.
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