The Construction and Application of “Three Innovation Integration” Curriculum System of Tourism Management Major in Local Applied Undergraduate Colleges under the Background of Cultural and Tourism Integration

Abstract

The deepening implementation of the cultural-tourism integration strategy has driven the tourism industry’s transformation from a single sightseeing model to a culture-experience and innovation-driven model. This shift imposes higher demands on the “Three Innovation” (innovation, creativity, entrepreneurship) capabilities and local cultural adaptability of applied undergraduate tourism management professionals. As the core vehicle for talent cultivation, the quality of the curriculum system construction directly affects the alignment between talent development and the regional cultural-tourism industry needs. Based on the dual context of cultural-tourism integration and applied undergraduate education, this paper systematically analyzes the practical challenges in constructing a “Three Innovation Integration” curriculum system for local applied undergraduate tourism management programs. Guided by the principles of “local adaptation, cultural-tourism empowerment, Three Innovation synergy, and knowledge-practice integration,” it proposes a four-in-one curriculum framework comprising “basic modules + core integration modules + local characteristic modules + practical application modules.” Specific implementation pathways and safeguard mechanisms are also proposed, providing theoretical support and practical references for local applied undergraduate institutions to optimize tourism management talent cultivation programs and serve the high-quality development of regional cultural-tourism industries.