Research on the Reconstruction of the Curriculum-Based Ideological and Political Education Target System for Financial Accounting Major in Private Universities under the Guiding Principle of Cultivating Virtue and Developing Talent

Abstract

Under the backdrop of high-quality development in higher education for the new era, continuous reform and innovation have been undertaken in the accounting and finance (hereafter “accounting”) programs at private undergraduate universities. However, prominent issues such as insufficient integration of ideological and political education elements and weak awareness among faculty regarding ideological and political education persist. Based on clarifying the connotation of “Curriculum Ideology and Politics” (CIP) and its value for the reform of accounting programs at private undergraduate institutions, this paper systematically diagnoses practical dilemmas in areas including goal orientation, instructional design, faculty competence, and evaluation mechanisms. Subsequently, it proposes targeted implementation strategies from five dimensions: reconstructing educational objectives, excavating CIP elements, innovating teaching models, promoting collaborative faculty development, and reforming the multi-dimensional evaluation system. The aim is to provide referenceable ideas and paradigms for deepening CIP construction in accounting programs at similar institutions.