Keywords
Curriculum ideological and political education
Triadic reciprocal determinism
Submitted : 2025-11-12
Accepted : 2025-11-27
Published : 2025-12-12
Abstract
This paper explores the ideological and political education teaching practice in the new media marketing course based on Bandura’s triadic reciprocal determinism. It first analyzes the appropriateness of the triadic reciprocal determinism, then points out the issues in the ideological and political education of the new media marketing course in terms of “individual,” “behavior,” and “environment,” and finally proposes implementation paths for the ideological and political education teaching in the new media marketing course: curriculum ideological and political education content design based on individual cognition, curriculum ideological and political education participation based on behavioral patterns, and curriculum ideological and political education support based on environmental factors.
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