Exploring Curriculum Design of Marketing Planning Practice in the Context of Digital Transformation
Abstract
Digital technologies have emerged as a key force driving industrial transformation and shaping corporate competitiveness. In response to national strategies and reforms in digital marketing education, the integration of digital thinking into the “Marketing Planning Practice” curriculum is essential for cultivating interdisciplinary marketing professionals. At Hainan College of Economics and Business, digital transformation has been embedded as a core component of this course. This paper examines the associated challenges, implementation strategies, and practical outcomes, and presents illustrative case studies. The findings provide insights for enhancing digital integration in vocational marketing education and for fostering skilled, technology-oriented marketing talent.
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