Keywords
Concise dissemination
Ideological and political discourse system
Higher education institutions
Submitted : 2025-06-26
Accepted : 2025-07-11
Published : 2025-07-26
Abstract
Ideological and political education in higher education institutions is currently facing the practical challenge of discourse transformation. Traditional theoretical indoctrination models are unable to effectively align with the cognitive characteristics and acceptance habits of young people. With the profound changes in the media ecosystem, the ideological and political discourse system urgently needs to transition from a one-way communication model to an interactive dialogue model. This paper focuses on the bidirectional construction logic of “concise extraction” and “concise dissemination,” revealing the innovative characteristics of the ideological and political discourse system in content creation, dissemination methods, and talent cultivation mechanisms under the new era. It provides new theoretical perspectives and practical reference frameworks for addressing the challenges of insufficient effectiveness in ideological and political education.
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