Innovative Paths for Campus Media in the Context of Media Convergence

Abstract

The rapid development of Internet technology has made “Internet +” a hallmark of the current era. The transformation and development of traditional media into all-media have provided a guiding direction for the development of campus media. The traditional form of campus media, which mainly consists of campus newspapers and campus radio, can no longer meet the application demands of modern higher education for media. In line with the current media convergence environment, campus media need to actively innovate to achieve their own development and progress in keeping with the times. This article explores the innovation path of campus media in the context of media convergence, analyzing the promotion of campus media innovation by the development of new media, the diversification of campus media innovation, and the effective ways of campus media innovation, in order to promote the realization of the innovation and development goals of campus media in the context of media convergence.