With the continuous development of science and technology, big data technology has been widely applied to provide many conveniences for people in various fields of life. In this context, university English teaching has also ushered in personalized reform opportunities. Teachers should integrate themselves into the current situation of higher education reform in the era of big data, actively use big data ideas and methods to innovate English teaching, and create personalized, modern, and efficient English teaching models to provide better support for students to learn, grow, and develop. This article analyzes the value and significance of personalized teaching of English in universities in terms of big data. The study explores its practical path to provide some reference for relevant personnel.
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