University and college curriculum in China is increasing placing more emphasis on producing and developing graduates with comprehensive qualities in recent years. One of the main factors that affects the development of high quality college graduate is the students' active reading habit. However, recent statistics on Chinese college students have shown that the number of students who read habitually is not ideal nor encouraging. Campaigns launched to promote reading habits in the university have only minimal effects on the students. In this work, some of the problems faced in promoting reading habit among college students in China and the potential solution for solving these problems are discussed. It is hoped that the content in this article would provide some insights for college administrators to encourage reading habits among college students.
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