The Enlightenment and Impact of Western Culture in Brand Design on the Cultural and Creative Industry

Abstract

As one of the important aspects of cultural life, brand has obvious cultural attributes. As an important branch of the cultural and creative industry, brand design is not only the concrete expression of human wisdom, but also a product in the process of continuous cultural development, which can positively interpret human’s innovative spirit and innovative concept. Therefore, a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out, so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.