Under the background of carrying out the basic task of moral education and cultivating people in secondary vocational schools, the rise and development of curriculum ideological and political education concepts provide a clear direction for the reform of various courses in secondary vocational schools. Exhibition service and management major is an important part of the secondary vocational education system. Colleges should pay attention to carrying out ideological and political education in teaching, excavating the ideological and political education elements contained in the curriculum, and giving full play to the coordinated education effect. Based on this, this paper studies the ideological and political teaching reform of exhibition service and management major in secondary vocational schools. Firstly, it analyzes the problems existing in the implementation process of ideological and political education in the curriculum, and then puts forward specific optimization strategies, aiming at providing reference for the reform of ideological and political teaching in the curriculum.
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