Keywords
Higher vocational colleges
Electronic commerce major
Talent training
Submitted : 2024-02-28
Accepted : 2024-03-14
Published : 2024-03-29
Abstract
In recent years, with the rapid development of the Internet, big data, and cloud computing technology, China has gradually entered the era of the digital economy. E-commerce, as an important product of this era, serves as a powerful driving force to promote national economic and social development. Therefore, higher requirements are being placed on e-commerce talents. Vocational colleges, as the main institutions for training e-commerce talents, need to align with the developmental needs of the digital economic era. They should further optimize the training of e-commerce professionals and cultivate the high-quality talent required by the industry. This paper thus investigates the training of e-commerce professionals in higher vocational colleges against the backdrop of the digital economy, aiming to provide valuable insights for relevant education researchers.
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