Research Approaches on the Development and Implementation of Tourism Value for Edles Silk

Abstract

Edelweiss silk is a national intangible cultural heritage and a cultural relic of the Silk Road, embodying the local folk customs and traditional aesthetics of Kashgar. Leveraging the Belt and Road Initiative and the transformation of the cultural tourism market, silk craftsmanship has developed in tandem with local tourism, becoming a key driver for revitalizing intangible cultural heritage, enhancing industrial efficiency, and promoting rural revitalization ^[1]. This article integrates literature review, field research, case studies, and quantitative analysis, focusing on the six elements of tourism to identify the resource advantages and existing shortcomings of Edelweiss's cultural-tourism integration, and proposes a development strategy centered on cultural heritage preservation, supported by industrial quality improvement, and linked through experiential innovation. The study demonstrates that improving the entire industry chain, developing immersive cultural tourism projects, leveraging digital empowerment, and strengthening talent teams can balance cultural preservation with tourism revenue generation, providing a reference model for the integration of intangible cultural heritage and cultural tourism in border regions ^[2].