Keywords
Marketing
Course teaching
Teaching reform
Universities
Published : 2026-08-13
Abstract
The arrival of the digital era has driven rapid technological and industrial changes, reshaping the landscape of the marketing industry. As a result, the traditional teaching of marketing courses can hardly meet industrial development demands and talent training objectives, making teaching reform an inevitable trend. Based on the digital background, this paper discusses practical strategies for the teaching reform of marketing courses, so as to provide theoretical support for improving teaching quality and cultivating talents for marketing majors.
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