Keywords
E-commerce
Practical teaching;
Teaching reform
Talent cultivation
Submitted : 2026-03-11
Accepted : 2026-03-26
Published : 2026-04-10
Abstract
In the era of the digital economy, e-commerce is undergoing unprecedented changes, with artificial intelligence (AI) playing an important role. At the same time, the application of AI in the field of education has become increasingly widespread, bringing profound changes to the practical teaching of e-commerce majors in technical colleges. Against this background, the integration of AI and practical teaching has become an important direction for the educational innovation of the e-commerce major. This paper briefly analyzes the core value of AI-empowered practical teaching in the e-commerce major and the existing problems in the practical teaching of the e-commerce major. On this basis, it explores the reform paths of AI-empowered practical teaching in the e-commerce major, hoping to provide a useful reference for cultivating high-quality e-commerce talents adapting to the development of the digital economy.
References
Liu KW, 2024, Exploration and Practice of Innovative Talent Training in E-commerce in the AI Era. Northern Economy and Trade, 2024(12): 141–143.
Jiang L, Tian SY, 2024, Preliminary Exploration of Talent Training Model for E-commerce Major in the Era of Artificial Intelligence. Business Economy, 2024(12): 74–76 + 94.
Xiao ZC, 2024, The Future of E-commerce: The Driving Force of Artificial Intelligence. Modern Marketing, 2024(30): 152–154.
Xu M, 2024, AI Technology Drives the Teaching Reform of E-commerce Major in Vocational Colleges. China Electronic Business Journal, 2024(19): 88–90.
Yang J, 2024, Application of Artificial Intelligence in E-commerce Supply Chain Optimization in the Digital Economy Era. China Electronic Business Journal, 2024(18): 95–97.
Qian WN, 2024, Application and Contribution of Artificial Intelligence in the Field of E-commerce. China Strategic Emerging Industries, 2024(24): 47–49.
Guo X, 2024, Research on Talent Training Strategies for Higher Vocational E-commerce in the Era of Artificial Intelligence. Journal of Changzhou College of Information Technology, 23(03): 80–83.
Sun F, 2024, Research on Teaching Reform and Practice of E-commerce Major. Journal of Hubei Open Vocational College, 37(03): 189–190 + 193.
Liu YQ, 2024, Research on Training and Practice in E-commerce Teaching of Technical and Vocational Schools. Occupation, 2024(03): 56–58.
Ni LL, 2023, Optimization of Talent Training Model for E-commerce Major in Technical and Vocational Schools Based on Industry Needs. New Curriculum Research, 2023(36): 63–65.
Zheng HM, 2023, Research on the Talent Training Model of E-commerce Major in Technical and Vocational Schools Based on “Integration of Production and Education, School-Enterprise Cooperation”. China Management Informationization, 26(13): 229–232.
Chen DS, 2023, A Brief Discussion on the Integration of Production and Education in E-commerce Major of Technical and Vocational Schools. Occupation, 2023(08): 85–87.
Sun YJ, Fu YF, 2021, Research on the Innovation of Teaching Strategies for E-commerce Major in Technical and Vocational Schools. Modern Vocational Education, 2021(39): 16–17.
Cheng YQ, 2021, Research on the Application of AI in E-commerce. National Circulation Economy, 2021(23): 3–5.
Wang SM, 2021, Reform and Practice of Talent Training Model for E-commerce Major Based on the Improvement of Practical and Innovative Abilities. Research and Exploration in Laboratory, 40(01): 226–230.