Keywords
Three-in-One
Practical teaching system
Fashion marketing
Curriculum linkage
Submitted : 2026-03-01
Accepted : 2026-03-16
Published : 2026-03-31
Abstract
Based on the background of industry-academia integration, this paper examines in depth the construction strategy for the “Three-in-One” practical teaching system for the fashion marketing major. Centering on three courses—Clothing Matching, Fashion Buyer, and Makeup Design—the system breaks course barriers and adopts project-based learning programs to connect links such as merchandise planning, image shaping, and business operation, thereby providing students with an interdisciplinary and systematic practical teaching platform. The paper first elaborates on the dilemmas faced by the practical teaching of fashion marketing majors from the dimensions of curriculum content, practical projects, and teaching evaluation, and then proposes construction strategies for the practical teaching system, such as “curriculum linkage, project-driven, and platform interaction”, aiming to cultivate compound fashion marketing talents that meet industrial needs.
References
Tang T, 2025, Research and Practice on Cultivating Innovative Talents Using Project-Based Teaching Model—Taking the Fashion Buyer Course as an Example. Journal of Innovation and Entrepreneurship Theory Research and Practice, 8(17): 167–170.
Jiang D, 2025, Exploration on the Teaching Reform of the Image Design Course in the Clothing and Apparel Design Major of Colleges and Universities—Taking Yangtze Normal University as an Example. Chemical Fiber & Textile Technology, 54(03): 209–211.
Chen Z, 2024, Research on the Integration of Xunpu Women’s Clothing and Styling into the Secondary Vocational “Clothing Matching” Course. Textile Reports, 43(12): 82–84.
Yan Y, 2023, Exploration on the Practical Teaching Model of Marketing Major in Application-Oriented Undergraduate Colleges Under the Background of Industry-Academia Integration. Time-Honored Brand Marketing, (17): 185–187.
Liu D, Chen C, Yang S, 2023, Fashion Genes, Digitally Driven: The Construction Path of the Marketing Major at Donghua University. Journal of Finance and Economics Higher Education Research, 9(01): 165–175.
Zhang F, 2022, Construction and Application of New-Form Textbooks in Higher Vocational Education—Taking Clothing Matching Design as an Example. Journal of Kaifeng University, 36(04): 59–63.
Yang J, 2022, Exploration of Project-Based Teaching in the “Fashion Buyer” Course. Textile and Apparel Education, 37(02): 137–140.
Li J, 2021, Innovation of the Diversified Mixed Talent Training Model for the Fashion Buyer Course. Light and Textile Industry and Technology, 50(06): 167–170.
Zhang F, 2021, Research on the Practical Teaching Path of Higher Vocational Marketing Major Based on Industry-Academia Integration. Shanxi Youth, (10): 169–170.
Chen L, 2020, Research on the Practical Teaching of Higher Vocational Marketing Major Based on Industry-Academia Integration. Employment and Security, (24): 112–113.
Wu L, 2020, Exploration on the Practical Teaching Model of Marketing Major in Application-Oriented Undergraduate Colleges Under the Background of Industry-Academia Integration. China Management Informatization, 23(09): 224–226.
Wang L, Jiang D, 2020, Guided by Ability Training Goals, Explore New Approaches to Applied Course Teaching—Taking The Art of Clothing Matching as an Example. Education and Teaching Forum, (09): 92–93.
Ma L, 2020, Exploration of the “Four-Stage Progressive” Industry-Academia Integration Practical Teaching System—Taking the Secondary Vocational Marketing Major as an Example. Guangxi Education, (06): 58–60 + 89.
Ma X, 2019, Application of 3D Body Scanning Technology in the Clothing Matching Course. Chinese Artists, (05): 205.
Zhang S, Xie C, Pang W, 2018, Exploration of the Systematic Practical Teaching System for Marketing Major Based on Industry-Academia Integration. Education and Teaching Forum, (50): 108–109.