Keywords
Marketing training
Practical teaching
Submitted : 2025-12-18
Accepted : 2026-01-02
Published : 2026-01-17
Abstract
Taking the practical course Marketing Training for marketing majors as the research object, this paper explores how to reform practical teaching courses in the context of educational digitalization. Through analyzing the current situation of practical teaching, it identifies four key challenges: difficulties in integrating theory with practice, applying theoretical knowledge, expanding learning outcomes, and transforming professional knowledge into practical abilities. A teaching design is proposed from four dimensions, “learning theory, practicing skills, competing for achievements, and cultivating literacy,” along with corresponding solutions.
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