With the continuous development of science and technology, China has gradually entered the era of big data. Universities have also adapted to the changes of the times to optimize and innovate educational management work. Aiming at improving the quality and efficiency of university talent training, this paper explores the practical paths for universities to use big data to optimize educational management. First, it analyzes the value dimensions of big data empowering university educational management; second, it examines the current practical dilemmas of universities in data governance, technology application, talent reserve, etc.; finally, it puts forward specific strategies from four aspects: constructing a data governance system, optimizing the teaching management model, carrying out precise student services, and improving the decision support mechanism. It aims to provide a useful reference for universities to realize the upgrading of educational management relying on big data and cultivate advantageous talents adapting to the development of the digital economy.
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