This paper focuses on integrating literary creation with tourism product development against the background of the inheritance of intangible cultural heritage. It analyzes the significance, current situation, and problems this integration faces. It deeply explores specific paths for integration from multiple aspects, such as digging into the cultural connotations of intangible cultural heritage, innovating forms of literary creation, creating diversified tourism products, strengthening cooperation and coordination, and expanding communication channels. The aim is to provide useful references for promoting the inheritance of intangible cultural heritage, enriching the cultural connotations of tourism products, and facilitating the high-quality development of the cultural tourism industry.
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