The widely used new media has produced a profound impact on college education and teaching, and also provides new technical support and methods for the reform and innovation of college English teaching in the new era. The deep integration of new media technology and college English teaching not only fundamentally promotes the optimization and reform of the traditional teaching model centered on textbooks, but also provides a large number of high-quality resources for the reform and innovation of English teaching. Based on this, this paper expounds the practical significance of college English teaching reform and innovation under the background of new media, and combines with the current practical problems in college English teaching reform and innovation, focusing on how to make use of new media technology to reform and innovation, so as to give full play to the educational and teaching advantages of new media technology and improve the educational level of college English teaching.
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