Vol 8 No 5 (2025): Proceedings of Business and Economic Studies | Proceedings of Business and Economic Studies

The Concept of Stablecoins and Their Future Prospects

Hongfei Jiao 1-10

DOI: 10.26689/pbes.v8i5.12105

A Study on the Rail Transit Economic Field and Its Interactive Development Relationship with Cities from the Temporal-Spatial Perspective

Xiaorong Wang 11-19

DOI: 10.26689/pbes.v8i5.12106

From Homo Economicus to the Rational Practitioner: Reconstructing Rational Choice Through Inner Cultivation in Journey to the West

Huimin Li, Tiechen Qi 20-25

DOI: 10.26689/pbes.v8i5.12107

Cultural Homogenization in Ethnic Minority Heritage Tourism: Responses from Xijiang Qianhu Miao Village

Yusha Zhong, Zhihong Tian 26-31

DOI: 10.26689/pbes.v8i5.12108

An Analysis of the Bidirectional Shaping Mechanism Between Short-Video Algorithms and Film Narrative Driven by the Attention Economy

Zhaoyang Dong, Shibo Zhang 32-38

DOI: 10.26689/pbes.v8i5.12109

Construction of a Marketing System for Leveled Mathematics Readers from a User-Oriented Perspective: A Strategy Optimization Study Based on the 4V Marketing Model

Zhaoyong Ouyang, Guanlin Liu 39-44

DOI: 10.26689/pbes.v8i5.12110

Surpassing the Silence of the DSM: Discussion on the Digital Trade Dispute Resolution Path for China and the Global South Countries under the Paralysis of the WTO Appellate Body

Xuehao Yu 45-53

DOI: 10.26689/pbes.v8i5.12118

Bitcoin’s Weekend Effect: Returns, Volatility, and Volume (2014–2024)

Zhe Xu 54-61

DOI: 10.26689/pbes.v8i5.11691

A Review of the Research on Supply Chain Relationships and Corporate Finance

Zhifeng Chen 62-68

DOI: 10.26689/pbes.v8i5.11835

Generative AI-Driven Personalized Advertising: Automated Creative Generation and Effectiveness Evaluation

Xuan Su 69-75

DOI: 10.26689/pbes.v8i5.12119

Research on the Catalytic Role of Technology Services in the Digital Transformation of Small and Medium-Sized Enterprises

Xiaojun Min, Yuhong Li 76-86

DOI: 10.26689/pbes.v8i5.11733

Research on Integrated Circuit Talent Stability Construction Based on Turnover Attribution in High-Precision, Specialized, and Innovative Enterprises

Mingjie Cheng, Ziying Chen, Xiayuan Huang, Zhixin Jian 87-94

DOI: 10.26689/pbes.v8i5.12163

The Impact of the Rise of Internet Celebrity Cities on Hainan’s Cultural Tourism Industry

Tianyi Feng 95-103

DOI: 10.26689/pbes.v8i5.12164

Strategies and Practices of Enterprise Human Resource Management in the Era of Big Data

Wei Gao 104-109

DOI: 10.26689/pbes.v8i5.12165

Research on Tax Planning and Risk Prevention Paths for Multinational Enterprises under the Stricter International Tax Policy Environment

Jinge Zhang 110-118

DOI: 10.26689/pbes.v8i5.12166

The Influence of Private Consumers’ Perceived Value on Sticky Behavior in the Digital Age

Ruiying Zhu 119-125

DOI: 10.26689/pbes.v8i5.12017

Research on the Impact of Digital Trade Rule Depth on China’s Digital Services Trade

Hua Xu, Quan Liu, Yuan Wang, Xin Chen 126-131

DOI: 10.26689/pbes.v8i5.12167

Rural Revitalization and the Transformation of Xinhui Chenpi Industry: A Case Study of Policy Implementation and Development Pathways

Yuxin Yang 132-141

DOI: 10.26689/pbes.v8i5.12168

Market-Winning Strategies for Localized Autosamplers Amidst Intense Competition

Jing Ren 142-148

DOI: 10.26689/pbes.v8i5.12169

The Impact of Female Executives on the Digital Transformation of Enterprises: An Empirical Study Based on Listed Companies

Meixi Zhang 149-154

DOI: 10.26689/pbes.v8i5.12170

Managing Brand Image in the Digital Era: A Strategic Analysis of Dove’s Advertising Controversy and Recovery Strategy

Suwen Xuan 155-161

DOI: 10.26689/pbes.v8i5.12171

Research on the Application of Cash Flow Forecasting Models in Enterprise Investment and Financing Decisions

Chenxu Wang 162-168

DOI: 10.26689/pbes.v8i5.12172

A Study on the Risks Associated with On-Balance Sheet Recognition of Data Resources

Xia Xiao 169-176

DOI: 10.26689/pbes.v8i5.12173

Research on the Impact of International Capital Flows on the Financial Stability of Emerging Economies

Shenghua Feng 177-183

DOI: 10.26689/pbes.v8i5.12174

Traffic Forecast and Business Operation Optimization Strategy of Smart Tourist Attractions Driven by Big Data

Aihan Cao 184-190

DOI: 10.26689/pbes.v8i5.12175

An Exploration of Performance Appraisal in Human Resource Management of Public Institutions

Famai Ma 191-195

DOI: 10.26689/pbes.v8i5.12176

Research on the Influence of Enterprise Digital Transformation on Accounting Information Quality and Countermeasures

Yulu Han 196-201

DOI: 10.26689/pbes.v8i5.12177

Impact of the Digital Economy on the Performance of China’s Petroleum Enterprises

Mengqi Wang, Ziyang Liu 202-209

DOI: 10.26689/pbes.v8i5.12178

Research on the Application of Blockchain in Supply Chain Finance in Hainan

Tianhao Dong 210-218

DOI: 10.26689/pbes.v8i5.12179

Research on the Evaluation of the Ecological Niche of the Elderly Care Industry Based on the Theory of Situation

Fan Yin, Jing Gu, Ming Liu, Yadong Li, Tingting Zhao, Chunxia Zhao 219-236

DOI: 10.26689/pbes.v8i5.12180

Research on the Perception and Demand of the Integration of Agriculture, Culture, and Tourism in Farm Stays Based on Tourist Reviews: A Case Study of Chongqing City

Yaqin Dai, Min Kang, Meihong Yang 237-248

DOI: 10.26689/pbes.v8i5.12181

The Belt and Road from a Global Perspective

Zeju Zhao 249-258

DOI: 10.26689/pbes.v8i5.12182

China’s Responses and Strategies in Participating in International Digital Trade Rules Negotiations

Jingfan Zhu, Sujie Wei 259-264

DOI: 10.26689/pbes.v8i5.12183