Vol 8 No 1 (2025): Proceedings of Business and Economic Studies | Proceedings of Business and Economic Studies

Vol 8 No 1 (2025)

Proceedings of Business and Economic Studies

Published on February 19, 2025

https://doi.org/10.26689/pbes.v8i1

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The Role of Big Data Analysis in Digital Currency Systems

Zhengkun Xiu 1-5

DOI: 10.26689/pbes.v8i1.9639

Research on the Financial Performance Evaluation of Machinery Manufacturing Enterprises Based on the Entropy Value Method

Zhufeng Bai 6-12

DOI: 10.26689/pbes.v8i1.9640

The Impact of Digital Inclusive Finance on the Rural Economy in Anhui Province

Mingyue Pu, Mohd Shukri Ab Yajid, Ali Khatibi, Jacquline Tham 13-21

DOI: 10.26689/pbes.v8i1.9641

Research on the Optimization of Human Resources Allocation in Public Hospitals Under the New Medical Reform

Jingjing Wu 22-27

DOI: 10.26689/pbes.v8i1.9642

Research on Risk Management in the Decision-Making Stage of a Project Based on DPSIR

Yujie Zhang 28-37

DOI: 10.26689/pbes.v8i1.9643

Legal Risks and Preventive Measures in Trademark Infringement of Co-Branded Products

Cheng Xu, Zhaohua Huang, Zhiqing Liu, Xiaoke Wu 38-43

DOI: 10.26689/pbes.v8i1.9644

Examining the Relationship Between Corporate Social Responsibility Performance and Stock Price Crash Risk

Dan Zhang, Xinran Zeng 44-49

DOI: 10.26689/pbes.v8i1.9645

The Role of Rural Revitalization Investment Funds in Advancing Common Prosperity: Mechanisms, Challenges, and Strategies

Ruihuan Wang 50-54

DOI: 10.26689/pbes.v8i1.9646

A Review of Content Marketing’s Influence on Consumers’ Purchase Intention in Live-streaming E-commerce

Yuan Wang 55-59

DOI: 10.26689/pbes.v8i1.9647

AI-Driven Forecasting in Management Accounting: Model Construction and Implementation for Strategic Decision Support

Lianhong Ye 60-66

DOI: 10.26689/pbes.v8i1.9648

Countermeasures for Chinese Foreign Trade Enterprises Amid the “Full Custody Wave” in Cross-Border E-Commerce

Yingjie Dou 67-73

DOI: 10.26689/pbes.v8i1.9649

Enhancing Customer Loyalty in Jewelry Enterprises: An Analysis Based on the ABC Attitude Model

Huixia Ma 74-80

DOI: 10.26689/pbes.v8i1.9650

The Impact of the Carbon Sink Market on the Sustainable Development of the Forestry Economy

Ruoxu Wang 81-86

DOI: 10.26689/pbes.v8i1.9651

Factors Influencing Merchants’ Willingness to Participate in E-commerce Marketing in Digital Africa: A Case Study of Lagos, Nigeria

Houakazolo Ketivi Lornede, Ranran Zheng 87-104

DOI: 10.26689/pbes.v8i1.9316

Optimizing Human Capital for ESG Success: A Social Cognitive Theory Perspective on Multinational Corporations in China

Lu Xu, Yunhai Dai 105-110

DOI: 10.26689/pbes.v8i1.9655

Data Empowerment in Precision Marketing: Algorithm Recommendations and Their Associated Risks

Di Zhou 111-118

DOI: 10.26689/pbes.v8i1.9652

The Practical Logic and Optimization Path of Rural Human Settlement Environment Governance in Jiangsu Region of China from the Perspective of Cultural and Tourism Integration

Zhong Wei, Jingyi Zhao, Yongshuai Zhang, Yun Sun 119-126

DOI: 10.26689/pbes.v8i1.9656

Board Diversity and Firm Performance: An Analysis Based on ROA and ROE of Singapore Exchange Listed Firms

Yilin Cheng, Junshu Shen, Huiping Zhang 127-138

DOI: 10.26689/pbes.v8i1.9677