Keywords
Tourism supply
Residents' perception
Submitted : 2024-06-11
Accepted : 2024-06-26
Published : 2024-07-11
Abstract
Residents constitute the principal elements of regional tourism development, and their behavioral cognition will play a certain role in promoting local tourism development. In recent years, although tourism along the Sichuan–Tibet Line (318 and 317 routes) has made some progress, there are some problems, such as homogenization of products, a single local culture, and inconspicuous brand characteristics. At the same time, due to the remote geographical location, living conditions, health conditions, and other imperfections, resulting in greater constraints on tourism development. This article employs Letong Ancient Town as a representative case study, and discusses the impact of tourism development on the local economy, environment, society, and culture from the perspective of residents’ perception through field research and data analysis, thereby providing a reference for regional tourism development.
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