Keywords
Sunshine Health and Wellness Tourism Area
Homestays and hotels
Strategy
Submitted : 2024-06-10
Accepted : 2024-06-25
Published : 2024-07-10
Abstract
This study is the first phase of research results from the student innovation project “Yunqiao Sunshine Health and Wellness Homestay” group at Chengdu Normal University. By analyzing the current state of the Sunshine Health and Wellness Tourism Area economy in the Panxi region of Sichuan, local policies, and the current state of Sunshine Health and Wellness homestays and hotels, this paper proposes the possibility of developing Sunshine Health and Wellness homestays and hotels through traditional Chinese medicine (TCM) health preservation methods. It also proposes development strategies for such hotels through a market survey SWOT analysis.
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