Keywords
Hebei traditional food
Online platform
City business card
Government-enterprise cooperation
Submitted : 2024-06-10
Accepted : 2024-06-25
Published : 2024-07-10
Abstract
In 2023, Zibo barbecue culture exploded across the entire country, allowing people nationwide to experience and enjoy Zibo barbecue. This phenomenon injected new vitality into the economic development of Zibo. To promote the economic development of Hebei Province, this paper fully analyzes the reasons behind the popularity of Zibo barbecue, combines these insights with the characteristics of traditional cuisine in Hebei, and draws lessons from Zibo barbecue’s success as a business card for Zibo. The paper then outlines a strategy for building a culinary business card for Hebei.
References
Jia W, 2019, Research on Urban Image Building and Dissemination Empowered by the “Zibo Barbecue” Phenomenon. Media Forum, 7(4): 39–41.
Guo X, 2024, Urban Image Reconstruction and Dissemination from Zibo Barbecue. Cradle of Reporters, 2024(2): 21–23.
Zhang G, Li Z, 2019, Zibo Barbecue “Out of the Circle”: How the Government Grasp the Era of New Media Marketing of Cultural Tourism. Media Forum, 7(3): 52–55.
Wu H, 2019, Research on Urban Innovation Publicity Strategy from the Perspective of SPIS: A Case Study of “Zibo Fever”. Science and Technology Communication, 16(1): 100–103.
Zhang X, 2019, Reconstruction of City Image by Short Video: A Case Study of the Popular Douyin Platform in Zibo, Shandong Province. Western Radio and Television, 45(2): 25–27 + 84.
Zong Q, 2023, The Communication Motivation and Optimization Strategy of Public Opinion on Special Themes in the WeMedia Environment: A Case Study of Zibo BBQ’s “Circle”. News Sentinel, 2023(19): 21–24.
Wang X, 2024, The Influence of “Zibo Barbecue” on the Attention of the Zibo Tourism Network. Business Exhibition Economy, 2024(2): 66–69.
Wang H, Zhang H, 2024, Tourism Lifestyle: A Study on Tourist Behavior and Experience Characteristics of “Internet Celebrity City”: A Big Data Analysis of Tourists in Zibo Based on Baidu Index and UGC. Journal of Arid Land Resources and Environment, 38(2): 173–180.
Chen W, 2023, Local Government’s Practice Innovation in Promoting Chinese Modernization: Based on the Analysis of “Zibo Barbecue”. China Soft Science, 2023(10): 53–63.
Zhang M, 2023, Communication Logic Analysis of Zibo Barbecue’s Popularity in the Circle. Media, 2023(22): 66–68.
Huang B, Wang S, Huang C, 2023, Perspective of Zibo Barbecue: Research on Short Video Helping City Brand Differentiated Marketing. Business Economics, 2023(12): 72–75 + 83.
Han X, 2017, Comprehensive Use of City Business Cards to Promote the Development of Urban Economic and Industrial Structure: A Case Study of Cangzhou City Business Cards. Modern Commerce Industry, 2017(2): 28–29.
Wang J, 2023, Discussion on the Cultural Breakthrough and Development of Food Documentary: A Case Study of Hebei Satellite TV’s Jiwei. China Press, 2023(14): 144–145.
Zhang D, Nie J, Yin S, 2022, Communication Strategies of Hebei Food Culture from the Perspective of New Media: Review of Introduction to Chinese Food Culture. Grain and Oil, 35(2): 168–169.
Ren B, 2024, Ice and Snow Sports in Chongli District, Zhangjiakou, Hebei Province, Make the Town Outside the City Popular. China Discipline Inspection and Supervision, 2024(4): 28–29.