Analysis of Optimizing Digital Marketing Strategies for EdTech Product Sales in Emerging International Markets

Abstract

Against the backdrop of deepening globalization and digital integration, emerging international markets, characterized by large populations, rapidly growing educational demands, and progressively upgraded digital infrastructure, have become pivotal hubs for educational technology (EdTech) enterprises to expand their global presence. However, the unique characteristics of these markets, including cultural diversity, divergent consumer behaviors, and uneven digital maturity, pose challenges to traditional digital marketing strategies. This results in EdTech products facing issues such as inefficient user acquisition, insufficient brand awareness, and suboptimal conversion rates. To address these challenges, this paper focuses on optimizing digital marketing strategies for EdTech product sales in emerging international markets. This paper focuses on the optimization of digital marketing strategies for Ed Tech product sales in emerging international markets. Through analyzing the pain points in the application of current strategies, this paper proposes a systematic optimization path from four dimensions: localized content construction, multi-channel coordination and integration, user life cycle operation, and data-driven decision making.