Keywords
Preschool teacher education
Differentiation strategy
SWOT-QSPM
Submitted : 2024-12-16
Accepted : 2024-12-31
Published : 2025-01-15
Abstract
This paper employs the SWOT-QSPM (Strength, Weakness, Opportunity, Threat-Quantitative Strategic Planning Matrix) analytical framework to conduct a strategic study on the preschool teacher education program, taking the preschool teacher major of Zengcheng Vocational and Technical School in Guangzhou City as an example. Through in-depth interviews and qualitative and quantitative analysis methods, the current external opportunities and threats, internal strengths, and weaknesses faced by the major are assessed. Alternative strategies are proposed, and then the QSPM method is used to quantitatively evaluate these alternative strategies. It is concluded that a differentiation strategy should be adopted as the competitive strategy for the preschool teacher education program. The research findings have significant reference value for the development and planning of similar preschool teacher majors in higher vocational colleges. The practical significance lies in the fact that the research conclusions can be directly applied by education providers. The innovative significance lies in providing career planning references for current preschool teacher major students and their parents through strategic analysis.
References
Porter ME, 1980, Competitive Strategy, Oxford University Press, Oxford, 89–92.
Porter ME, 1985, Competitive Advantage: Creating and Sustaining Superior Performance [Chen L, Trans.], CITIC Publishing House, Beijing.
Hitt MA, Ireland RD, Hoskisson RE, 2022, Strategic Management: Concepts and Cases, Renmin University of China Press, Beijing.
He Y, 2012, A Study on the Application of Blended Learning Theory in Practical Teaching of Program Design, Springer Berlin, Heidelberg.
He Y, 2012, Research on the Application of Blended Learning Theory in Java Practical Teaching. Science and Technology Economic Market, (05): 86–88.
Kong B, Zhang Y, 2016, Construction of the “Trinity” Talent Training Mode of “Teaching, Learning, and Doing” in Higher Vocational Preschool Education Majors. Education and Vocation, (24): 87–89.
Zhang L, Jiang G, 2021, Strategies for Promoting the Professional Growth of Novice Preschool Teachers through “Scaffolding” from the Perspective of ZPD. Education Theory and Practice, 41(11): 38–41.
He Y, 2017, Research on Numerical Data Clustering Algorithms in Large-Scale Databases with Mixed Data Types Microelectronics & Computer, 34(02): 119–122 + 127.
Yang F, 2016, Professional Identity and Career Choice: An Analysis of Factors Influencing Male Undergraduates’ Choice of Preschool Education Majors. Journal of Shandong University (Philosophy and Social Sciences Edition), (06): 138–145.
Sun X, 2022, The Historical Logic of the Communist Party of China’s Century-Long Rural Preschool Education Policies. Ethnic Education Research, 33(02): 16–28.
He Y, 2024, Research on the Competitive Strategy of V Company’s Art Education Business, dissertation, Guilin University of Electronic Technology.