Abstract
In recent years, application of management accounting has been gaining a lot of attention. The positive role of management accounting in financial management has also been widely recognized. After the official implementation of new government accounting system, environment and situation for financial management in colleges and universities are different from that in the past. In addition to adjustment according to relevant requirements, financial management of colleges and universities are also required to carry out trial application of management accounting. Through analysis of application of management accounting in financial management of some colleges and universities, it can be found that application of management accounting is not being carried out well and is restricted by many difficult factors. This paper will analyze the difficulties of application of management accounting in financial management of colleges and universities, and put forward suitable suggestions for better application of management accounting.