Abstract
Abstract: in 2013, President Xi put forward the strategic ideas of "Silk Road Economic Belt" and "21st Century Maritime Silk Road" during his visit to central Asia and South Asia, which gained extensive attention from the international community. To promote the implementation of the "The Belt and Road" initiative, it is necessary to not only build good infrastructure to promote economic and trade exchanges between countries, but also create a good public opinion environment to enhance exchanges and mutual trust between countries. New media, as one of the main channels of information communication in the current era, plays an important role in spreading the culture of "The Belt and Road" initiative and promoting economic cooperation among countries with its characteristics of flexibility, interactivity and high efficiency. Exploring the role of new media in promoting the political, cultural and economic aspects of the "The Belt and Road" initiative will be of great significance to mastering the power of discourse of the Silk Road and strengthening the exchanges and cooperation among countries along the route.
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