Keywords
QR code image
Design optimization
Submitted : 2022-09-27
Accepted : 2022-10-12
Published : 2022-10-27
Abstract
Narrative design was originated in the 20th century. As a kind of design thinking, it runs through various fields such as architecture, environment, and new media. The QR code design has gradually become a bridge for media integration design, and its importance is becoming increasingly obvious. An optimized QR code design may gradually replace the original LOGO of certain goods or brand. In this study, narration is embedded into the QR code design, and a new QR code design image is gradually constructed through three ways of planarization, spatialization, and narration.
References
David H, 2002, New Narrative: Translated by Ma Hailiang, Beijing: Peking University Press.
Daniel J, 1990, Chetrom, Media, and American Thought, Beijing: China Radio and Television Press.
Eric ML, Qin G, 2000, The Essence of McLuhan: Translated by He Daokuan, Nanjing: Nanjing University Press.
Arthur AB, 2006, Popular Culture, Media, and Narration in Daily Life: Translated by Yao Yuan, Nanjing: Nanjing University Press.
Mark C, 2003, Postmodern Narrative Theory: Translated by Ning Yizhong, Beijing: Peking University Press.
Panovsky I, 2011, Research on Iconology: The Humanistic Theme of Renaissance Art. Translated by Qi Yinping and Fan Jingzhong, Shanghai: Shanghai Sanlian Bookstore.
Zhang B, 2002, Graphic Creativity, Hefei: Anhui Fine Arts Publishing House.
Yan P, 2003, On Graphic Creativity and its Thinking Form, Shanghai: Shanghai People’s Fine Arts Publishing House.
Zeng X, 1991, Visual Communication Design, Beijing: Beijing University of Technology Press.
Chen L, 2007, What is Communication, Beijing: Peking University Press.
Wang S, 1999, History of World Modern Architecture, Beijing: China Construction Industry Press.
Anthony CA, 1992, Architectural Poetics - Design Theory: Translated by Zhou Yupeng, Beijing: China Architecture Press.
Yi J, 2004, Fifteen Lectures on Cultural Philosophy, Beijing: Peking University Press.
Yuan Y, 2007, Design in Design, Jinan: Shandong People’s Publishing House.
Tu S, 2008, Narration of Design: On Non-material Design in Postmodern Design, New Art, 5.
Yang Y, 2009, Narrative Design as an Architectural Aesthetics. Journal of Architecture, 9.
Di Y, 2015, Image Construction and Communication in Visual Narration. Decoration, 262.
Di Y, 2016, Visual Narrative Design in the Era of Media Fusion. Contemporary Drama, 52.
Di Ye YB, 2017, Communication Design of “Visual Code” Based on Image Narrative Strategy: Take the Case of QR Code Optimization Design of China Publishing Magazine as an Example, China Publishing.
Cheng Y, Liu A, Zhou G, 2014, Research on QR Code Generation Algorithm. Journal of Yulin Normal University: Natural Science.