The Effect of New Media on Cross-Cultural Communication Under the Background of “Internet+”

Abstract

The rapid development of economy in China has brought development opportunities to the internet industry. With the continuous advancement of information technology, new media has also emerged, offering more convenient and efficient ways to the dissemination and exchange of information. At the same time, the spread of new media has become more diversified, being more in line with the current needs of people for browsing information. The cultural exchanges among various ethnic groups in China and even between countries around the world are constantly expanding. Facing the differences in culture, it is necessary to have proper guidance in order to reduce conflicts among different cultures. This article examines the cross-cultural communication effect of new media based on “Internet +” and provides references for cross-cultural communication.