Abstract
Brand name translation plays an important role in foreign trade. From the perspective of memetics, this paper analyzes the sales and popularity of Luxury and Safeguard in China, discusses the persistence of Memetics and the cross-language transmission of brand memes, which is helpful for translators to translate authentic brand names, so as to speed up the reproduction and dissemination of brand names, increase the probability of becoming a strong meme, and enhance the international popularity of brands.