Abstract
Foshan city of Guangdong province, who enjoys the reputation of Ceramics’ Capital in South China is one of the largest and most important ceramic production bases in China. Foshan ceramic works of art have a long history and have a great influence in the whole country. In this paper, we try to change the design of the simple historical figure, zodiac animal image and vase purely for daily necessities. To enrich the theoretical results of Foshan ceramic doll art research, Foshan ceramic doll insists taste-oriented design so as to further strengthen the research of interesting design, better adapt to the psychological needs of the audience, create the popular literary and artistic works, lead to the improvement of people’s consuming taste, and finally promote the construction of social spiritual civilization and the development of cultural industry in Foshan.