Abstract
Based on the perspective of psychology, this paper analyzes the causes and characteristics of college students' network mass incidents, explores the psychological factors of college students' network mass incidents, and puts forward the educational strategies to solve college students' network mass incidents: (1) Adhere to humanism and take appeals as the center; (2) To improve the campus network public opinion guidance mechanism under the guidance of relevant social cognition theories; (3) Strengthen communication and improve communication skills; (4) Promote information disclosure and transparency, and eliminate uncertainty and ambiguity.