Abstract
Information technology has assisted in the elevation of the development of human society, thereby accelerating the development process, altering the way of life of human beings, and also changing the way of thinking of human beings. The effect on human society is beyond words. For college students who collectively represent a group of entrepreneurs in the society, the use of big data technology for innovation and entrepreneurship has become the current development trend. The application of big data technology has provided convenience for entrepreneurial activities carried out by college students. In view of this, this article explores the implementation path of innovation and entrepreneurship among college students in the context of big data. At first, the paper introduces the advantages of innovation and entrepreneurship to college students in the era of big data, and then analyzes its current situation. Finally, the paper discusses the implementation path of innovation and entrepreneurship which can be used by the college students as a reference to carry out innovation and entrepreneurship activities.