Keywords
Hainan tourism
Tourism development
Submitted : 2025-03-29
Accepted : 2025-04-13
Published : 2025-04-28
Abstract
With the rapid development of global tourism, IP (intellectual property) tourism, as an emerging model, is gradually becoming a significant force in promoting high-quality growth in the industry. Hainan, China’s only tropical island province, boasts unique natural scenery and abundant tourism resources. The high-quality development of its tourism sector is crucial for boosting regional economic growth and enhancing international influence. This paper will analyze the current status, existing issues, and strategies for the high-quality development of Hainan’s tourism industry from the perspective of IP tourism, aiming to provide valuable insights for the future development of Hainan’s tourism sector.
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