Keywords
OBE
PBL
Practical teaching
Submitted : 2024-08-31
Accepted : 2024-09-15
Published : 2024-09-30
Abstract
With the rapid development of e-commerce, “live streaming sales” has become an emerging sales model. This paper aims to explore how to build a training model for “live streaming sales” in Business English under the guidance of Outcome-Based Education (OBE) and Problem-Based Learning (PBL) educational concept, which is a new teaching model aimed at cultivating students’ practical abilities and innovative thinking. The research shows that the “OBE + PBL” educational concept can effectively improve students’ professional skills and comprehensive quality, providing new ideas and methods for the training of “live streaming sales” in the Business English major.
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