The era of big data comes with the in-depth development of Internet information technology, which not only brings new innovations, new changes, new ways of life, thinking, and communication but also creates new perspectives and opportunities for the ideological and political education research of college students in resident universities. Based on the local strategy of Mianyang City, this study analyzes the challenges of the ideological and political education of college students in Mianyang City, explores the problems existing in the ideological and political education of college students in Mianyang City, and puts forward the strategies of big data technology to promote the sustainable development of ideological and political education of college students in Mianyang City.
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