Keywords
E-commerce major
Major construction
Industry-education integration
Cross-cultural communication
Submitted : 2026-03-17
Accepted : 2026-04-01
Published : 2026-04-16
Abstract
With the deepening of the wave of digital economy and intelligent technology, the global business ecosystem has undergone significant changes, putting forward new requirements for the cultivation of e-commerce talents. Based on this, technician colleges need to advance the teaching activities of the e-commerce major from the perspective of the times and create a sound curriculum education environment to improve the effectiveness of talent cultivation. Starting from the background of the digital intelligence era, this paper analyzes the challenges faced by the construction of the e-commerce major in technician colleges and puts forward specific practical strategies for construction. The paper aims to cultivate high-quality compound talents and provide support for the subsequent talent cultivation of the e-commerce major.
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