Cultural and creative products play an important role in promoting social and economic development. China’s traditional art culture is not only indispensable in the development of its own cultural and creative products, but also an important source of inspiration and materials of international cultural and creative industries. Cultural and creative products are not only the exchange and common development of Chinese culture in other countries, but also further promotes the response to the policy of “The Silk Economic Belt and 21st-Century Maritime Silk Road” and “Building a Community with a Future for Humanity.” Chinese calligraphy are a huge part of Chinese art and culture. In this paper, the cultural and artistic value of Chinese characters on packaging design was studied through case study and visual analysis. The analysis is mainly based on the current situation, problems, and innovative exploration of various elements of Chinese calligraphy and artistic symbols in the packaging of creative products. Because of the design and development of the artistic symbols of Chinese characters, the significance of the research results not only display the unique cultural heritage of China, but also provide reference for cultural and artistic exchanges, innovative development, and integrated development of other countries.
Keywords: Cultural and creative products; Chinese traditional culture and art; Chinese calligraphy art; Artistic symbols; packing design; Integrated development
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